All posts by: Mirjam Kretschmer

Mirjam Kretschmer
About Mirjam Kretschmer

Mirjam is responsible for the entire marketing and PR activities at Digital Collections.

The guiding principle “content is king, but engagement is queen” is likely to gain further importance in 2020. In the future, editors will not only have to produce engaging  content, they will need to work with data experts to ensure they’re targeting the right groups. They must connect with their audience and direct personalized content […]

“Date Influenced Publishing” was the theme with which we were present at this year’s IFRA & DCX Expo. This means that content is displayed to specific people based on specific data – be it demographics, interests or emotional targeting. In order to create and optimize content for this purpose, the appropriate assets must be available […]

Jagran Prakashan Limited, publisher of the largest read daily in India “Dainik Jagran” will organise his digital content with the Digital Asset Management system DC-X from Digital Collections (DC). September 2019. As of 2016, Jagran Prakashan Limited has been using the planning and production solution PlanPag from ppi Media, a partner of DC. The software […]

An engaging pre-purchase experience makes your customers more likely to buy your products. Videos, interactive product descriptions, and other kinds of rich product content can increase your online conversion rate by 25%. Sign up Join our webinar and learn more about: How rich digital product content can drive conversion and lift your online sales. How […]

Digital Collections (DC) has become part of the CCI Europe family in April 2019. The software company from Denmark has acquired full ownership of DC. It is best known for its multichannel publishing platform CUE, which it has developed together with its subsidiary company Escenic. The DC-X digital asset management (DAM) system from DC now […]