“Date Influenced Publishing” was the theme with which we were present at this year’s IFRA & DCX Expo. This means that content is displayed to specific people based on specific data – be it demographics, interests or emotional targeting.
In order to create and optimize content for this purpose, the appropriate assets must be available immediately. This is possible with Digital Asset Management, which provides the appropriate metadata in addition to the images. Publishers can search assets not only for objects or people, but also for categories, moods and colors. This creates the right content from the right assets for the right target group.
A total of around 5000 representatives of the publishing and marketing industry visited the fair. At our stand, we showed our DAM solution to interested parties from all over the world and were delighted to meet long-standing partners.