Heading towards a media-neutral workflow

Thanks to DC-X, all journalists can publish 24/7 on all channels in a media-neutral way. The boundaries between Print and Online are overridden bit by bit.

Das OZ-Pressehaus in Rostock. Foto: Frank Söllner

The OZ building in Rostock. Photo: Frank Söllner

100 editors for print, 100 editors for the web = 100 editors altogether. At the OSTSEE-ZEITUNG, this equation works out in reality. Whether the topic is a dramatic rescue operation after an accident or the potentially scandalous decision of a local parliament – the OZ’s excellence on paper, on the internet and on mobile devices is defined by immediacy and proximity. “Thanks to DC-X, all journalists can publish 24/7 on all channels in a media-neutral way. The boundaries between Print and Online are overridden bit by bit”, said editor in chief Andreas Ebel.

DC-X (version 1.1.15) was first set up at the OZ and the Lübecker Nachrichten in 2010 as an archiving solution for articles, pages and pictures and to manage incoming newswires, emails etc. Functions such as the import of reader photos, the archiving of audio and video files and eventually the Story Editor for digital publishing have arrived little by little.

This is how a media-neutral workflow using internationally binding standards like the NITF format came into being. Texts, pictures, graphs, video and audio files can be published out of one central repository to any given channel  – from the printed edition to the website and the social network Facebook. Forward-looking functions such as automatic geocoding of articles or electronic task management can facilitate everyday life in the editorial department and open up suprising possibilites, for example for journalistic work taking place on a sub-local level.


Our strength is topical reporting from a local environment.

Andreas Ebel - Editor-in-Chief, OSTSEE-ZEITUNG

The modular construction of DC-X has proven itself useful: new requirements can be put to practice quickly in the form of additional features. It helps containing the training expenditure as only single elements are being changed each time but the basic concept remains the same. This way, even more complex updates like the introduction of the Story Editor can be applied by 100 users within two weeks only when using the latest e-learning methods.

Facts & figures

The OSTSEE-ZEITUNG is part of the Madsack Media Group and published in 10 printed editions with a run of 145.000 copies along the coast of the Baltic Sea, from Grevesmühlen to Usedom. The online service OSTSEE-ZEITUNG.de covers the entire federal state and gets more than 1,3 million visits per month. In addition, the media company offers different digital and printed services such as Mediabox, the Ostsee-App and the portal „Orte im Norden(Places in the north).

Text: OZ, June 2015
Translation: Digital Collections